Spray Pros: An SEO Success Story HOW THEY WENT FROM A NO NAME TO DOMINATING AN ENTIRE NICHE
The owners of Spray Pros in Regina, Saskatchewan, Canada contacted Synergist Media to help them build a new website and help them rank well on Google. They were offering a new service called foam jacking or polyurethane concrete lifting.
It's basically a process whereby they inject spray foam underneath concrete slabs to raise and level them when they have started to sink due to erosion and ground movement.
The traditional process for doing concrete raising and leveling is called mudjacking which is where they strategically load concrete into the void to accomplish the same thing.
The problem is that the sub grade in Regina is already terrible and sinking and ground movement is a serious problem that affects well over 50% of the 240,000 some odd residents that live there. Adding more mass to an already compromised sub grade can cause more harm than good.
As we got to know the service, we realized how superior foam jacking was to mudjacking. Foam is incredibly light weight. Concrete is incredibly heavy. Spray foam is not susceptible to erosion and water damage. Concrete is. Mudjacking requires heavy equipment which poses potential safety risks in residential areas and is destructive to the surrounding landscaping. Foam jacking has none of those problems.
We realized that these guys were in front of a major market shift in Regina and, if positioned correctly, they could capitalize in a very big way.
We got to work. We knew very few people in Regina would even know that there was a better alternative to mudjacking so trying to get them to rank for "foam jacking" or "polyurethane concrete lifting" would be futile because the audience would be next to zero.
The obvious thing that was verified with hard numbers by our research was that everyone was searching for "Mudjacking Regina". We had to come up with a strategy to get them to the top of Google for that phrase and do so in a way that hits people between the eyes.
That's when we came up with the article, "6 Reasons To Avoid Mudjacking Like The Plague" and we drove all of our SEO juice toward that.
They quickly surpassed their competition and have maintained the top spot on Google for that keyword phrase. That, combined with the compelling sales page we created for them, has resulted in more business than they can keep up with.
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